¡Hola!

Hello my nosey friends, it’s time for another of my monthly income reports.

Unlike past income reports, this one will be quite brief because I’m in Spain at the moment so I’m not working too much.

So let’s jump straight in…

1. Travel blog

My travel blog made $34,164 in July, which is about $10k less than the previous month.

That $10k drop was a combo of:

A big sponsor taking a pause for a month – they’ve recommitted for next month though.
Display ad RPMs dropping from $54 to $50 – because we entered a new quarter.
Traffic dropping 6% due to natural fluctuations

So I’m not stressing.

When your main traffic source is SEO, you can expect your income to slowly rise each month (unless there’s an algo update, of course!)

But social media and email traffic is generally more spiky.

When your graph looks like this, it’s natural that the months will be as spiky as the days.

If you saw my email last week you’ll see that I’ve started Facebook ad arbitrage again.

So next month I’ll be able to report on how that’s going.

Vegan Wins is my public case study site.

I launched it on 24th June, and it’s had 14,000 page views so far.

It’s not yet monetised, so the only income to date is from the Facebook Bonus Program.

That made $65 in its first month.

An interesting fact is that the reach on the vegan page was 1.3 million last month and it only made $65 from the bonus program.

However, the reach on my travel page was only 863,000 and that page made $295.

That’s 10X more cash per eyeball!

I don’t know why that is, but I suspect that just as with display ads, the niche and the user demographic plays an important role in RPM.

I’m not sure if the sentiment of the comments makes any difference,

But the travel comments are mostly friendly and helpful,

Qhile on the vegan page a great deal of it is trolls making “I love bacon” comments!

A 2015 study showed that vegans are hated more than any other minority group, aside from drug addicts.

With most Facebook pages, the reach comes mostly from non-followers.

The platform is a magnet for keyboard warriors with lower-than-average IQs, so it’s no surprise that people are viscious in the comments!

So far I’ve spent $720 on Facebook ads and the page has 12,000 followers.

I hired a VA to run the page and post 10x per day.

This takes her about 30 minutes per day and costs me about $300 per month.

The Vegan Wins project is 100% outsourced.

I’ve recently hired an agency that is handling Pinterest for me.

And another agency that is crafting an evergreen email newsletter sequence.

My VA is also about to start writing news articles using GhostCraft.

I’ll let you know how those new channels perform next month!

But that’s all for now – it’s Sangria time!

Adios!

– NSL

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