I often get asked which tools and services I recommend…
If you know me, you’ll know that I’m frugal AF and like to save money wherever possible. I bootstrapped my business and don’t believe in spending a lot on fancy software unless it adds real value.
Some of the links below are affiliate links, but I’ve only included products that I currently use myself and love.
I’ve also highlighted which tools are free and which have free versions.
My Toolkit
Facebook Tools
I use a tool called Strevio to spy on my competitors to see what’s working for them. Doing this manually would be incredibly time consuming.
Niche Toolbox is a suite of custom tools that I had built to create Facebook posts and blog posts that perform well on Facebook. This video explains how it works.
My favourite Facebook course is the Facebook For Niche Sites Course. It has over-the-shoulder videos so you know exactly what to do.
Email Marketing
I use Kit (formerly ConvertKit) for all of my email marketing – it’s the best I’ve tried by far.
I grow my email list using Manychat. This allows me to automatically DM people who comment certain words on my social media posts, so I can get them onto my email list. Get 30% OFF with this link.
AI Tools
I’ve tested a ton of AI tools, but I keep going back to ChatGPT Plus. It’s super cheap and does pretty much everything I need.
Pinterest Tools
I love PinGenerator. With just 10 minutes per day, my team create 30 pins per day and schedule them automatically.
Twitter Tools
I use TweetHunter.io to help me write and schedule my tweets.
SEO Tools
I use Keysearch which is the best value SEO tool. It’s super cheap and does exactly what you need.
I always check Google results pages manually before committing to a keyword. As I live outside of the US, instead of paying for a VPN, I use usearchfrom.com to show non-personalised results from the US. It’s free.
Services I trust
I mostly work with my own team of freelancers. But when I need some extra help, here’s where I go.
Article Writing
I’ve tested several writing services, and my favourite right now is ContentPit. The prices are already very reasonable, but if you use discount code NICHESITELADY you’ll get 10% off.
Newsletter Content
I helped ContentPit to develop their newsletter management service. If you want to outsource your email newsletter, these are the guys for the job. You can use code NICHESITELADY for 10% off.
Link Building
The only company I trust to build links is Linkifi. They build safe and high-quality DR80+ digital PR links, completely hands off.
Virtual Assistants
I hired virtual assistants in the Philippines from OnlineJobs.ph. They upload my posts, source images, find products to feature and help with research.
If you’d like to know more about any of these products or services, or have something that you’d like me to try, please email me at [email protected]