I was at the filming of a prime-time TV show yesterday.
It’s a current affairs programme about ‘How To Travel For Less’.
I was one of the ‘experts’ brought in to give tips.
As I chatted to the presenter on camera about how it can be cheaper to take the kids abroad than stay home during the school holidays, something became very clear to me…
You don’t know what you don’t know.
It’s easy to forget this when you’re deep into your niche. But speaking to people who are new to it all, well that really opens your eyes about the kind of questions they have.
Let me explain with my real-life example…
Due to the cost of living crisis, there’s a whole group of people who can’t afford to take the kids away this year.
Except that many of them can, they just don’t know that they can.
These people might Google ‘cheap holidays’ and see that a self-catering chalet in one of England’s grimmest seaside towns is over budget – and write off the whole idea as a no-go.
Then, they end up spending more on trips to the zoo and he cinema than they would have done on flights.
It’s a real shame.
I have a wealth of information that can help people to travel affordably –
But,
These people will never find me via Google.
They’re not searching for that information, because they don’t know it exists.
There’s a MASSIVE audience of people who would be interested, but they’re not searching for the info on Google…
I’m creating content that shows people that there IS a solution to the problems they face.
In my case, it’s affordable travel.
For your audience, it might be house-hunting, chronic tiredness, working remotely, productivity, dog training, planning for retirement, making friends as an adult, or one of the 1000s of other problems that people would benefit from help with.
Then, I’m getting that information in front of the people, without them searching for it.
How?
Email.
Think about it, anyone with a dog that’s less than perfectly behaved would probably enjoy some dog training tips.
(This is my dog, she’s cute, but a nobhead.)
You’re not Googling the solution to every dickish thing your dog does on the daily, but if the answer to stop her barking at 7 am on a Sunday appears in your inbox, you’ll read it, right?
Once someone joins my travel email list, they receive emails that guide them through everything they need to learn to travel for cheap.
They get juicy tips right there in the email, but for the most part, they’ll be clicking through to read more on my blog (with display ads).
And of course, I sharing the best offers I come across (with affiliate links).
For the target audience, joining this email is a no-brainer. It’s endless value, for free.
And for me, the bigger the list gets, the more I make, with the same level of effort.
Win-win.
Email is a whole different beast from SEO, and I freaking LOVE it!
You can forget about:
- link building
- keywords
- outranking competitors
- changing algorithms
Byeeee, bitches!
With email, I write about whatever I fancy.
I can focus on the reader 100%, and write whatever benefits them the most.
I can even get AI to do it, if I want.
Listicle post in 30 minutes? Yes please.
But I’ll admit, it’s not easy, if you don’t know what you’re doing.
And honestly, most people I see are doing a poor job.
The bar is low.
Here are the challenges:
- What niche (or sub-niche) to choose
- How to get email subscribers
- What to put in the newsletters
- How to make the most money per email
- How to scale the thing to $100k/month and more
Luckily, the answers are all here for you.
I’ve just completed this playbook.
It covers everything, step-by-step with real examples from someone who has done this many times and made over $20 million from it.
I honestly believe that ignoring email marketing is one of the biggest mistakes a web publisher can make in 2024.
But – it’s not for every site.
Not every niche website is suitable for email.
If you have a website that answers questions about a particular product, like washing machines, forget it.
A site like that is probably doomed regardless. Sorry.
If I had a site that focused around low-competition keywords in a niche I didn’t care for, I’d scrap it and start again with an email-only business around something much more fun.
That wouldn’t be too much of a reset when you consider that you don’t even need a website for a newsletter business!
Can you learn all this for free?
Look, I have a pretty serious YouTube consumption habit.
I’ve spent thousands of hours watching ‘how to make money online’ content and learned a lot from it.
But, there’s very little info on the topic of how to create a profitable email newsletter business.
And what info there is, doesn’t come from people who have made a lot of money via email newsletters. So I don’t really trust it.
If you’re serious about adding email as a major traffic source to your website, or starting a new newsletter-only business, the only resource you need is this playbook.
I built my travel email list to an income of $7k per month with trial and error.
But with the new strategy I have in place, I plan to 10X that over the next 12 months.
I know exactly what I need to do, and I’m confident I can.
I’m SO excited to share the journey with you.
Will you be joining me?
– NSL
P.S.
I’m finding that the content that works well on email is the exact same content that works well on Facebook.
So, if you have plans to grow your Facebook page with ads, you might as well grow your email list with ads then send those people over to join your Facebook page (for free).
Two birds, one stone 🙂