Hi there!

I often get asked which tools I recommend, so to make things easier here’s a list of everything that I use.

If you know me, you’ll know that I’m frugal AF and like to save money wherever possible. I bootstrapped my business and don’t believe in spending a lot on fancy software unless it adds real value.

Some of the links below are affiliate links, but I’ve only included products that I use myself and love.

I’ve also highlighted which tools are free and which have free versions.


The WordPress theme that I use on all of my sites is GeneratePress. It’s super fast and easy to use with no coding required. There’s a free version if you’re just getting started, but the paid version is definitely worth it.


I currently use BigScoots Managed WordPress Hosting and I’m very happy with it. I’m on the Professional plan which costs $98.95 per month.

If you’re just starting out and want something cheaper, I had a great experience with Hostinger WordPress Hosting which costs only $2 per month.


To give my site speed a boost I use WP Rocket. This takes care of all of my website performance issues.

SEO Tools

I used to use ahrefs for my keyword research, but it was so damn expensive! Nowadays I use Keysearch which is MUCH more affordable. You can get 20% OFF with code KSDISC.

For keyword research when updating old posts I use This WordPress plugin and Chrome extension shows what keywords you’re ranking for that you haven’t included in your post so you can add them in. I couldn’t update old posts without it.

Another keyword research tool that I use every day is This finds all of the ‘People Also Ask’ keywords that I use as headers in my posts. The free version is enough for most people.

I always check Google results pages manually before committing to a keyword. As I live outside of the US, I use to show non-personalised results from the US. It’s free.

AI Tools

My go-to AI writer is Koala Writer. I love how it lets you adjust the outline before you generate the content and the maker is adding new features all the time.

I’ve also been spending some time with KWHero which uses some really scientific methods to help you create content. It’s definitely worth a look.

I do also use ChatGPT Plus. I use this for every other kind of AI work like brainstorming, making social media captions and summarising data.


I use a set of ready-made writer templates, publishing guidelines and a content database from The Ultimate Niche Site Template Collection. Yes, you could make your own, but this done-for-you stack will keep you super-organised and it costs just $30. Bargain!

Link Building

I only build the safest, most natural links to my sites.

With HARO you can respond to journalists looking for quotes. It’s free to use. As I don’t have time to respond to HARO requests myself, I outsource this activity to Linkifi to respond on my behalf.

If you want to learn how to build links with HARO yourself, I recommend this masterclass.

I also like to build super strong links via digital PR. I hired Search Intelligence to create press releases and distribute them to journalists on my behalf. You can use code LADY1000 to get £1000 off your first campaign.


I hired virtual assistants in the Philippines from They upload my posts, source images, find products to feature and help with research. This has enabled me to double the number of posts I can produce each month!

I use in-house writers for my content – I met most of these in real life. I’ve tested several writing services too, and my favourite by far is ContentPit. The prices are already very reasonable, but if you use discount code NICHESITELADY you’ll get 10% off.

To train my team, I make short screen-recording videos using the free version of Loom.

I recently outsourced the build of a whole website! Web Asset Builders took care of absolutely everything from keyword research and site set up to content production and SEO optimisation. I highly recommend them.


I use Raptive to manage my display ads. I love that it’s 100% hands-off. You need to have at least 100k visitors per month to join and they need to be mostly from the United States.


I use Geniuslink to send my audience to the best affiliate program for their country. I find it to be better than Amazon’s OneLink. I also use it for split testing so I can work out which affiliate programs are converting the best. It only costs me a few dollars per month, depending on how many clicks I send through it.

For tracking my affiliate revenue I use Performance by Lasso. This pulls all of my earnings into one dashboard and sends me a daily email with the numbers. It’s free to track up to $1,000/month of commissions.

Spelling and Grammar

I use Grammarly to help catch any spelling or Grammar errors. I find the free version to be sufficient for me.

Email Marketing

I manage my email lists using MailerLite. It’s easy to use while being cheaper than most alternatives. It’s free for your first 1,000 subscribers.


I grew my Twitter account to 25K followers in five months. I put a lot of that down to a tool called that I use to help me write and schedule my tweets in just one hour per week.


I use a fab tool called Strevio to spy on my competitors, see what’s working for them and create viral posts with minimal effort.

Buying & Selling Sites

I’ve only sold one website so far, but I had a fantastic experience selling through Empire Flippers and I will definitely use them again next time.

Empire Flippers only sell sites that are making at least $2k per month. For smaller sites, you can buy and sell through Motion Invest or Flippa. All of these sites do free valuations.


YouTube Channels & Podcasts

You can learn everything you need to know about building niche websites for free from YouTube and podcasts. The channels that I recommend you check out are:


If you don’t have lots of time and want to learn things quickly and efficiently, then the best way is with a paid course.

For beginners, the best niche website course I have taken is The Authority Site System.

If you’re more advanced and want to skip the basics, then there are some other great courses out there such as Authority Hacker Pro but those aren’t accepting new students currently.

I recently also took this fantastic Digital PR Course so that I can do my own PR to build links to my sites.

And I also took this Facebook For Niche Sites Course which I highly recommend.

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