Hey hey!
Today, I’m going to share with you one of my favourite methods for keyword research…
I’m going to show you the exact method I use
To find golden keyword opportunities like this one…
Because that’s right guys – according to ahrefs,
The MOST POPULAR cockroach-related search is
“Can cockroaches live in your penis”.
Apparently, 35,000 people (per month, globally), are SO WORRIED about it,
That they ask Google to check.
For practical reasons, I might have thought that this would be something that women should be more concerned about, but apparently, only 150 of us care.
So, should we be writing articles about these topics?
The ‘Keyword Difficulty‘ is zero, so it’s easy to rank, right?
Well, I wouldn’t.
I don’t have a site about insects or genitals for a start.
But even if I did…
A quick check of the SERP shows that the-sun.com (DR 80) has already covered it.
As has melmagazine.com (DR 76).
However, there is an unrelated DR 4 travel site on an .xyz domain in position 4 so you might decide to go for it based on that.
Doesn’t that just show how misleading KD can be?
Anyway, the point of this email is to show you how I came across this keyword in the first place.
And the technique I use to find keywords like this that are actually relevant to my niche!
It all starts with checking the SERP (Search Engine Results Page).
For this example, let’s say I have a site about beer…
I’m planning an article about the best beer for sake bombs.
So I type into Google ‘best beer for sake bombs’ to check out the competition.
Number 1 is a recipe. Nice.
Number 2 is this site made of entirely scraped content.
Bingo!
I love finding these.
Why?
Because if a site that’s pure crap can rank, then I know that I can too.
Easily.
AND – I can see what else they rank for – and write that too.
These sites are often huge and cover every niche so they’re keyword gold mines.
An immediate red flag to identify a site publishing scraped content is when the page is just question headings with a single paragraph beneath.
(At least this one links to its sources, many don’t.)
As you scroll down, they get more and more off-topic.
These sites are trying to rank featured snippets for People Also Ask questions.
Google killed off most of them last summer.
But it didn’t get them all.
This one did get hit in September, but it somehow survived with its 200,000+ pages of drivel.
When I find a crap site that’s ranking, I always paste it straight into ahrefs.
(Other tools also do the trick).
I’ll head over to the organic keywords page.
It ranks for over a million KWs – Perfect!
I add a filter for position = Top 3.
This shows the 2,340 keywords that it’s ranking in the Top 3 for.
I shared 12 of them in this Tweet yesterday.
Want the full list?
Sure, I put it in a Google sheet for you here.
All you need to do is check through to see which ones match your niche.
(Or get your VA to do it)
Check the SERP before you start writing though, to make sure.
For the beer site, I’d take
“Will Heineken 0.0 show up on a drug test”
for 150 searches per month.
Now before anyone has a go at me for revealing other people’s keywords.
I’m only showing you this because it’s a spam site.
The owner probably has hundreds more just like it and knows that they won’t be around for much longer.
If you can write the content properly,
(not with unchecked AI)
Then we’ll be making the internet a better place.
The next time you spot one of these awful scraper sites ranking,
Know that you can outrank it for that keyword.
And all of its others.
Until next time!
– NSL